"LR Food, a catalyst for plant-based innovation at Indiana Café".

At LR Food, we believe that the foodservice industry must be able to innovate. 

That's why we've developed a unique 360° support model, from sourcing differentiating products to integrating them fully into our partners' product ranges.

LR Food is much more than an importer-distributor. We are a strategic partner for restaurateurs seeking to differentiate their products.

🌱 A strategic partnership for culinary innovation

At a time when more and more consumers are turning to plant-based alternatives, we helped Indiana Café, a major player in casual dining, to introduce a product that redefines plant-based meat: Redefine Meat.

🥩 Why Redefine Meat?

This new gourmet, juicy plant-based meat that everyone agrees has the texture and taste of animal meat, but is made from plant proteins.

The Indiana Café teams immediately adopted it for its versatility: burgers, Tex-Mex plates, tacos, bowls... It integrates easily into their flagship recipes, while meeting the growing expectations of their flexitarian and vegetarian clientele.

🍽️ Gourmet, well-thought-out plant-based recipes

The result? Two iconic dishes revisited with Redefine Meat:

- Incredible Avocado Burger: grilled Redefine veggie steak, Monterey cheese, avocado, crispy onions, artisan bread.

- Crispy Tacos Carne Verde: sliced vegetable "beef", homemade guacamole, fromage frais, pico de gallo.

These recipes aren't just for vegetarians: they're designed to please everyone, especially the growing flexitarian clientele.

🚛 From innovation to the field: our role

For this launch, LR Food took charge of the entire process:

- Product selection and listing ;

- Accompanying tests and tastings with the Indiana teams;

- Structuring logistics: warehousing, multi-site delivery in the Paris region and preparation for national rollout 

- Regular delivery to points of sale with our fleet of trucks 

- Quality monitoring and after-sales coordination with field teams

- Sales and marketing activities

See article: https://www.indianacafe.fr/uploads/images/restaurants/photos/les-halles.jpg